We all know facebook has the power to persuade its users. It provides service to more than 800 million people, targeting more people than any other form of social media. How is facebook using all of this power? One way is creating apps. An innovative app that will come out early 2012 is designed to make users more aware of how much energy they are using. http://www.foxnews.com/scitech/2011/10/21/new-facebook-app-highlights-energy-conservation/
Facebook says that the average American only thinks about energy consumption for six minutes a year. A new app that is totally centered around energy consumption is what the Natural Resources Defense Council (NRDC) is hoping to use to change that number. This app will let users share "their home’s energy usage against a national average of similar homes, compare their energy use with friends, enter energy-saving competitions, and share tips on how to become more energy efficient." This will create a game, like farmville, and the competition factor is likely to create a successful app. The NRDC says this has the potential to save more than $700 billion in the United States, related to energy efficiency.
I think this is a really good idea. I believe users will be very surprised when they learn how much energy they are using compared to others. It also has the power of peer pressure, to use less energy then your friends or neighbors. I personally don't play facebook games, but I know a lot of people do and I really think this will be a successful app. Creating awareness about a worldwide issue by playing a game on a social network is a genius idea.
This idea is great! It's comforting to read that organizations like the NDRC are taking the time to develop strategies such as this to help insure a positive for our nation's future. Because many people are naturally competitive, that aspect of the app will surely gain popularity and may very well help to spurr on some amazing levels of energy saving!
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